casual-cellphone-contemporary-1471752.jpg
Picture1.png

Born out of a desire to authentically engage and connect with a young audience, Whistle Wise is our proprietary research and analytics platform.

 

We leverage innovative research custom designed to uncover the latest insights and trends about today's generation, inform our original programming, and optimize each brand partnership activation.

Mobile Motives 01.jpg

MOBILE MOTIVES

Move over big screens, Gen Z turns to mobile for shows…Why mobile screens will monopolize Gen Z watch time.

Click the Check Box Below

Why this matters

Whistle’s “Why This Matters” is a LinkedIn series where we mine our proprietary research to provide marketers with need-to-know insights about how to effectively reach today’s generation.

 

website-update2_orig.png

DETOXIFYING MASCULINITY

An exploration around a new definition of masculinity and how brands can "man up."

Click the Check Box Below
website-update_orig.png

CHANGING THE GAME

A deep-dive into how Gen Z is redefining sports, consumption and sponsorship.

Click the Check Box Below
infographic-thumb2_orig.jpg

FROM NERDY TO NORM

Uncovering Gen Z males’ deep social connection to gaming.

Click the Check Box Below