Born out of a desire to authentically engage and connect with a young audience, Whistle Wise is our proprietary research and analytics platform.
We leverage innovative research custom designed to uncover the latest insights and trends about today's generation, inform our original programming, and optimize each brand partnership activation.
Move over big screens, Gen Z turns to mobile for shows…Why mobile screens will monopolize Gen Z watch time.
Why this matters
Whistle’s “Why This Matters” is a LinkedIn series where we mine our proprietary research to provide marketers with need-to-know insights about how to effectively reach today’s generation.
An exploration around a new definition of masculinity and how brands can "man up."
CHANGING THE GAME
A deep-dive into how Gen Z is redefining sports, consumption and sponsorship.
FROM NERDY TO NORM
Uncovering Gen Z males’ deep social connection to gaming.