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At Whistle, we believe that knowing who your audience is and what moves them is achieved via rigorous proprietary research. 

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DETOXIFYING MASCULINITY

An exploration around a new definition of masculinity and how brands can "man up."

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FROM NERDY TO NORM

Uncovering Gen Z males’ deep social connection to gaming.

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CHANGING THE GAME

A deep-dive into how Gen Z is redefining sports, consumption and sponsorship.

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